AS SAP AMBASSADOR AND GOLF LEGEND ERNIE els was preparing to captain the international president’s club team, the company wanted to show the strength of their data analysis tools in supporting captain ernie on his mission. without an official event sponsorship, we came up with a piece of scripted content that turned ernie into an advisor helping wayward golf captains find their groove, Including nhl icon tj oshie. as a lifelong golfer, this was a dream job for me, and i was able to make sure the script felt as authentic to the world of golf as it possibly could.