subway was looking to give its iconic signature sandwiches a refresh. so we went to the super bowl with the subway vault containing brand new signature sandwiches to unleash on fans created by nfl icons like tua, trevor, and marshawn. the players hosted sandwich signings in the vault using edible ink. some of those sandwiches were eaten, one was encased in resin, and some ended up on ebay. Our friends at the mill created an incredible 3d journey into each of the new sandwiches narrated by marshawn lynch. I recorded the voiceover for the case study.

2022 Clio Sports: Shortlist

2023 Hashtag Sports: Winner (Brand Activation)

2023 Hashtag Sports: Nominee (Athlete Partnership)